Google Sheets · Macros
If your team spends 30 minutes every Monday formatting, exporting, or rebuilding the same sheet — that's a macro we can ship in days. One click, every time.
Macros are typically scoped inside the Starter package. Bigger multi-sheet automations move into the Automation tier.
What it is
What it is — in plain language.
A macro is a piece of code that replays the manual steps your team already does in a Sheet — but in seconds, deterministically, and without anyone forgetting a step. Google records macros natively, but the recorded version is brittle and breaks the moment your Sheet structure changes. What we ship is a hand-written macro that survives schema drift, batches operations for speed, and surfaces a clean progress indicator so users know what's happening.
Macros sit at the entry-level of Sheets automation: they're scoped to one Sheet, they don't touch external systems, and they ship in days, not weeks. They're the highest ROI automation most teams can buy — replacing 30 minutes of weekly drudgery with a single click usually pays for itself inside the first quarter.
Who it's for
Built for teams that already live in Sheets.
Macros are a fit when there's a clear, repeated, deterministic ritual on a Sheet — same steps, same order, every week or every day. If your team has a 'Monday morning routine' or an 'end-of-month process' that lives in Sheets, that's a macro candidate.
- Ops teams with weekly reporting rituals
- Finance teams running month-end close in Sheets
- Marketing teams cleaning UTM and ad data
- Founders who refuse to hire someone just to push buttons
Weekly report generation
Every team has a weekly report — pipeline, ops metrics, content performance, finance summary — and almost every team builds it the same way: pull, filter, format, export, email. The whole sequence usually takes 30–60 minutes, almost all of it not thinking, just clicking.
We collapse the entire ritual into one button. The macro pulls the latest data, applies your formatting standards, builds the chart, snapshots a PDF to Drive, and (optionally) emails leadership with the link. The first run feels unsettling — that's hours of work compressed into 8 seconds. By week three it just feels like the right tool finally exists.
- Templated outputs
- Auto-emailed delivery
- Version history
Bulk formatting & cleanup
When 50,000 rows of customer data show up, your team has two bad options: spend a day cleaning it manually, or YOLO it into the database with typos and duplicates intact. Neither is good. A cleanup macro runs a deterministic set of rules — standardize capitalization, normalize phone formats, strip whitespace, deduplicate by email, validate against a regex — across the whole sheet in seconds.
Everything is undo-safe and logged. Before the macro touches a row it snapshots the original to a hidden tab so your team can roll back any single change. After the run, an audit log shows exactly how many rows were modified and which rules fired. Bad data goes from a recurring crisis to a routine cleanup.
- One-click cleanup
- Audit log
- Undo-safe
Scheduled exports & archives
Sheets get heavy. A spreadsheet with 200,000 historical rows is slow to open and impossible for a non-technical user to navigate. The right answer is to keep the working Sheet small and let an archive macro move old rows somewhere durable — Drive folders, BigQuery, a separate archive Sheet — on a schedule.
We set up time-based triggers (nightly, weekly, monthly) that quietly run while your team sleeps. Snapshots are versioned, retention policies are configurable, and the audit tab shows exactly what was archived and when. The working Sheet stays fast forever and historical data stays exactly one query away.
- Drive / BigQuery exports
- Monthly snapshots
- Retention policies
Real example
What this looks like in practice.
Problem
An ecommerce ops team spent 45 minutes every Monday rebuilding a SKU performance report — copying, pivoting, conditional-formatting, and exporting to PDF for the leadership channel.
Solution
We shipped a macro behind a single 'Build weekly SKU report' button. It rebuilds the pivot, applies the brand formatting, exports the PDF to Drive, and posts the link to Slack.
Result
45 minutes → 12 seconds. Across the year, that's ~38 hours reclaimed for actual analysis instead of formatting.
What you get
Every package ships with this.
- Hand-written macro (not a brittle recording)
- Optional time-based trigger setup
- Hidden audit log tab
- Undo-safe snapshots before destructive actions
- Inline-commented source code
- Loom walkthrough + one-page handover doc
Timeline & pricing
How the package works.
Most macros ship in 5–10 business days. Day one we scope on a 30-minute call and quote a fixed price. Mid-week you see a working draft on a staging copy of your Sheet. End of week two we promote to production with monitoring.
A single-purpose macro typically fits inside the Starter package ($750). Multi-Sheet automation that spans several rituals or includes integrations moves into the Automation tier.
- Week 1: scope + working draft
- Week 2: production + handover
- 30-day support included
Common questions
Questions teams ask before they hire us.
A macro is a recorded sequence of actions you'd otherwise do by hand — format these columns, sort by date, copy to a new tab. Under the hood Google records it as Apps Script, so technically every macro is Apps Script. The difference is intent: macros replay deterministic steps on a Sheet, while broader Apps Script projects can reach out to Gmail, Drive, or APIs and run on a schedule. We use macros when the work is purely inside one Sheet and Apps Script when it has to leave the Sheet.
Keep exploring
Related Sheets automation
Buy back your Mondays
Book a free 30-minute call. We'll find the highest-value macro to build first.
Or email hello@aurellestudio.co