Your spreadsheet sends the email. Not your team.

When a deal moves from 'negotiation' to 'closed-won', when an order ships, when a support ticket gets escalated — somebody needs to know, fast, with the right context. We wire up triggers that fire on cell change and send the right message to the right person within seconds, pulling context from the row itself: deal value, customer name, owner, next steps, links to related docs.

Internal alerts route to Slack or email; client-facing notifications go through Gmail with branded HTML so the customer sees what looks like a personal note from their account owner. Either way, every send is logged to a hidden audit tab so you can prove what went out, when, and why — invaluable when something goes sideways and somebody asks 'who told them that?'

Most teams have at least one weekly summary email — pipeline update, ops report, content performance, finance flash — that someone, somewhere, is still writing by hand. We replace it with a scheduled digest: pull the relevant Sheet data, format it cleanly (charts inline, key numbers bolded, week-over-week deltas highlighted), and send to the distribution list at the time you choose.

The digest is filterable by team or owner so each recipient sees only the slice that matters to them — the head of sales gets pipeline numbers, individual reps get only their own deals. Nobody has to write the email. Nobody forgets to send it. The digest just shows up, every Monday at 8am, looking exactly the way it's supposed to.

Renewal in 30 days. Invoice due tomorrow. Trial ends in 3 days. Onboarding step overdue by a week. Every business runs on dates — and most teams remember them via a frantic mix of calendar reminders, Slack pings, and 'oh no, I forgot' apologies. We turn date columns in your Sheet into automatic email sequences that fire at the right intervals to the right people.

Sequences support multi-step cadences (T-30, T-7, T-1, day-of), stop-on-reply logic so customers aren't pestered after they've engaged, and per-row overrides so account owners can pause or customize a specific sequence without touching code. Every send is audited in-Sheet, so 'did the renewal email go out?' becomes a 5-second check instead of a 20-minute archaeology dig through Sent folders.